Standing Out From the Crowd: Custom Business Signs for Competitive Advantage

Stand out from the crowd with custom business signs that communicate your brand and message in style. The right sign makes a big difference and can help you connect with customers in ways other media like print, radio, or television cannot. Your business sign is your primary link to the public and a direct reflection of the way you run your company.

Choosing the right business sign for your location is one of the most important decisions you will make. A poorly-chosen sign can damage your reputation and prevent customers from coming to you rather than your competitors. Luckily, you can avoid common mistakes by making a few simple considerations when choosing your business sign.

First, be sure your business sign is visible from the street. A well-positioned sign will attract attention and get you more foot and vehicle traffic. If possible, test out different locations before you order your business sign to ensure that it will be clearly visible in the area where it will be installed.

Second, make sure the sign’s fonts are clear and readable at a glance, especially from a distance. People will spend a few seconds deciphering your business sign, and you don’t want to have them strain their eyes or miss your key message. Use a variety of fonts, but always choose ones that are designed for signage: display fonts for headlines and body copy fonts for text.

A good business sign will communicate your company’s identity, which is why we encourage you to choose a logo and color scheme that complement your brand. Colors and shapes are a visual cue for emotions, and they can make or break your business sign’s effectiveness. For example, red is associated with excitement, while purple evokes loyalty and blue inspires calmness. Whether you choose a solid or full-color sign, the right colors will make your business look professional and welcoming.

Another important aspect of business sign design is contrast. High-contrast color combinations — such as black on yellow or red on white — draw attention and make your message more visible, even from a distance. You can also add contrast by contrasting colors in your sign’s fonts and the background of your sign, such as using a dark font against a light or white background or vice versa.

Lastly, make sure your business sign is easy to maintain. This includes knowing where to keep power supplies and ballasts for lighted signs, as well as how to change lamps or bulbs when necessary. Proper maintenance will ensure that your sign continues to shine brightly, and it will also make it easier for a technician to service your sign in the future.

We understand that choosing a business sign is not easy, but our experienced team can help you determine every detail of your signage to create a spectacular stand-out. Whether you need an entire building sign suite or just a few custom banners, we can meet your needs with engaged efficiency and exceptional results. Contact Fresno sign shop today to learn more about our services.